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Fundamentals of Corporate Finance

Part 1: Overview of Corporate Finance CHAPTER 1: INTRODUCTION TO CORPORATE FINANCE 1.1. Finance: A Quick Look Finance: Five main areas 1. Corporate finance2. Investments3. Financial institutions4. International finance5. Fintech 1.2. Corporate Finance and Financial Managment What is Corporate Finance? 1. What long-term investments should you take on? That is, what lines of business willContinue reading “Fundamentals of Corporate Finance”

Strategic Management

PART ONE: INTRODUCTION TO STRATEGIC MANAGEMENT Chapter 1. Strategic Leadership:Managing the Strategy-Making Process for Competitive Advantage Learning Outcomes: 1.1 Overview A strategy is a set of related actions that managers take to attain a goal. If a company’s strategies result in superior performance, it is said to have a competitive advantage. Strategic leadership: effectively manageContinue reading “Strategic Management”

Service Marketing

PART I: UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS Creating Value in the Service Economy Why Study Service? Services Dominate the Global Economy The size of the service sector is increasing in almost all countries around the world. As an economy develops, the relative share of employment between agriculture, industry (including manufacturing and mining), and servicesContinue reading “Service Marketing”